AI Insights · Timothy · July 2022
Top 5 Educational Games on Unified Platform in Middle East, Q2 2022
Explore the performance of the top 5 educational games in the Middle East during Q2 2022, including trends in downloads, revenue, and active users.
In the second quarter of 2022, the top 5 educational games on a unified platform in the Middle East demonstrated notable trends in weekly downloads, revenue, and active users. Here’s a closer look at the performance of these apps based on Sensor Tower data.
Toca Boca World from Toca Boca saw weekly revenue fluctuate, peaking at approximately $50K in the last week of June. Weekly downloads experienced a significant rise towards the end of the quarter, reaching around 56K in the final week. Active users remained fairly stable, hovering around 400K throughout the quarter, with a slight increase towards the end.
Storytime: English with Disney by KANTOO experienced a decline in weekly revenue, dropping from around $4K at the beginning of April to approximately $1.1K by the end of June. Downloads also saw a sharp decline, falling from about 2.7K in late March to just 84 by the end of the quarter. Active users followed a similar trend, decreasing from nearly 5K to around 2.4K.
World of Peppa Pig: Kids Games from Find Your Fun showed more consistent performance. Weekly revenue remained relatively stable, ranging from $490 to $928. Downloads saw a steady increase, peaking at 2.8K in the third week of June. Active users also trended upwards, growing from roughly 5K to around 8K by the end of the quarter.
codeSpark - Coding for Kids by codeSpark exhibited moderate fluctuations in weekly revenue, with a high of about $2K in early April and ending the quarter at approximately $1.8K. Downloads saw a notable spike in early June, reaching over 1.3K, before stabilizing. Active users remained fairly stable, averaging around 13K throughout the quarter.
LEGO® DUPLO® WORLD from StoryToys maintained a consistent revenue stream, with weekly revenue ranging from $549 to $1.1K. Downloads showed significant growth towards the end of the quarter, peaking at nearly 5K in the last week of June. Active users demonstrated a gradual increase, ending the quarter with approximately 20.5K users.
These insights highlight the varying performance trends of educational games in the Middle East during Q2 2022. For more detailed analytics and insights, visit Sensor Tower.
